Case Study: The Confederation of Finnish Industries (EK) boosts expert article views with Evermade's redesigned WordPress influencer website

The Confederation of Finnish Industries boosts expert article views by 189% with Evermade

The Confederation of Finnish Industries (EK) needed to transform its website into a powerful platform to influence societal decision-making on behalf of its members. Their challenge was to create Europe's best influencer website to serve decision-makers, the media, and member companies with meaningful content. They partnered with the vendor Evermade for this redesign project.

Evermade implemented a solution based on user research, building the new site on WordPress with a modern block approach for agile content management. A key improvement was the visualization of extensive economic data into dynamic, easily digestible graphs. This solution delivered excellent results for EK: visitor numbers and time spent on the site increased significantly, and views for expert articles skyrocketed by nearly 190 percent.

The Confederation of Finnish Industries (EK)