Case Study: HappyOrNot improves UX, buyer journeys, and search visibility with Evermade’s WordPress website overhaul

HappyOrNot boosts Google Core Web Vitals and organic traffic with Evermade

Evermade partnered with HappyOrNot, an international customer experience measurement pioneer, to overhaul its outdated website. The challenge was that the old site's user journeys and conversion tools were insufficient for the growing company, and it needed to roll out a new brand identity online.

Evermade designed a modern WordPress solution with improved site structures and a clarified URL architecture to support the buying journey. They implemented the new visual identity, embedded Salesforce Pardot forms, and provided a platform the marketing team could manage independently. The technical modernization boosted mobile performance and Google Core Web Vitals scores, which enhanced search engine visibility and strengthened organic traffic.

HappyOrNot