Case Study: Tsogo Sun reaches 61% more subscribers with Everlytic SMS to Email

Tsogo Sun drives SMS to Email, reaches 61% more subscribers

Tsogo Sun, a leading leisure and hospitality group in Africa, faced the challenge that the majority of its customer database could only be reached via mobile phone, not email. This meant their email marketing campaigns were missing more than half of their audience. They needed a cost-effective solution to send their monthly newsletter to these mobile contacts and partnered with their existing vendor, Everlytic, to develop one.

Everlytic developed a new SMS to Email feature for Tsogo Sun. This solution sent personalized SMS messages containing a link to an online version of the email newsletter. As a result, Tsogo Sun extended its marketing reach significantly, delivering over 700,000 SMS to Email messages and reaching 61.3% more subscribers. This allowed them to communicate effectively with a much broader segment of their client base through Everlytic's integrated platform.

Tsogo Sun

Candice Van Straaten

CRM Communications Project Manager