Case Study: The Foschini Group achieves 110% Black Friday sales growth with Everlytic

The Foschini Group - Customer Case Study

The Foschini Group's @Home brand wanted to generate excitement and acquire new subscribers for its Black Friday sales. They partnered with Everlytic to execute a social media teaser campaign designed to collect email addresses and offer an exclusive VIP shopping experience.

Everlytic's solution involved a campaign that successfully gathered 5,000 new email addresses. A follow-up promotional email achieved an 8% click-through rate, doubling the retail industry benchmark. This VIP initiative drove a 110% increase in sales on the day and contributed to The Foschini Group's Black Friday turnover soaring to R432 million, vastly exceeding expectations.

The Foschini Group