Case Study: The Foschini Group boosts revenue and customer engagement with Everlytic personalised email marketing

The Foschini Group boosts sales 2.03% with Everlytic personalized email

The Foschini Group, a leading retailer, faced challenges with generic email campaigns that resulted in low engagement, missed sales opportunities, and underutilized customer data. They partnered with the email marketing vendor Everlytic to move from a one-size-fits-all approach to a personalized communication strategy aimed at increasing customer spend and loyalty.

Everlytic implemented a solution using a custom personalisation engine integrated with their email platform. This allowed The Foschini Group to send emails with tailored subject lines and product recommendations based on real-time shopping behaviour. The automated system enabled personalisation at scale, leading to a 2.03% uplift in total sales and a 1.74% increase in average customer spend, alongside improved open and click-through rates.

The Foschini Group