Case Study: Old Mutual achieves benchmark-beating email engagement with Everlytic

Old Mutual’s Hyper-Personalised Emails Get Benchmark-Beating Engagement

Old Mutual Personal Finance sought to deliver more relevant email offers and experiences to its clients. The financial services company partnered with Everlytic to implement a hyper-personalized email campaign, aiming to increase engagement by tailoring communications to individual needs and life stages.

Everlytic’s solution involved creating a dynamic email template that personalized subject lines, imagery, and content based on each contact's data and membership status. The campaign resulted in an open rate of 32% and a click-through rate of 4.3%, significantly beating industry benchmarks, and directly led to 66 new sign-ups for the Old Mutual Rewards program.

Old Mutual