Case Study: Old Mutual achieves 3.5X click rates with Everlytic

Old Mutual achieves 3.5X higher click rates with Everlytic

Old Mutual's Mass and Foundation Cluster Franchise wanted to surprise and delight customers during their birthday month and drive registrations for their Old Mutual Rewards program. They partnered with the vendor, Everlytic, to create a hyper-personalised, automated messaging experience to meet this challenge.

Everlytic implemented a solution using their API-triggered transactional messaging infrastructure and Managed Services. The campaign involved sending personalised birthday emails and Smart SMS messages, which featured customised content like the recipient's name on an image tag and links to a mobile-optimised carousel landing page. This approach resulted in exceptional engagement, with click rates reaching up to 17.6%, which is 3.5 times the industry average.

Old Mutual