Case Study: NetFlorist boosts revenue with Everlytic

NetFlorist - Customer Case Study

NetFlorist, a major South African floral and gifting e-commerce service, faced the challenge of choosing between its internal email system and the Everlytic platform to power its critical, time-sensitive promotional campaigns. Key factors in their decision included which system could generate the most revenue, deliver emails fastest for same-day delivery cutoffs, and provide superior reporting capabilities.

Everlytic implemented a test against the internal system, sending campaigns to halves of the subscriber database. The results proved Everlytic superior, generating 7.7% more revenue and providing advanced reporting tools that NetFlorist previously lacked. The measurable impact included a 36% increase in email opens, a 9.7% rise in transactions, and new business opportunities from heat map insights. Everlytic's speed and automated bounce reporting also provided significant operational benefits.

NetFlorist

Thalissa Pillay

Marketing Manager