Case Study: NetFlorist boosts mobile traffic and revenue with Everlytic email marketing

NetFlorist - Customer Case Study

NetFlorist, a flower and gift retailer, faced significant business disruption during the COVID-19 level 5 lockdown as its core horticulture supply chain halted. Needing a cost-effective way to pivot to a new offering of fresh produce to stay afloat, they turned to the email marketing services provided by Everlytic.

Leveraging the Everlytic platform, NetFlorist launched an email campaign to its large subscriber base, focusing daily communications on its new fruit and vegetable deliveries. This strategy allowed for immediate, cost-effective outreach with personalized and targeted content. The results were substantial, including a 170% increase in mobile web traffic from email and a 14% rise in revenue, successfully keeping the business operational during the lockdown.

NetFlorist

Thalissa Pillay

Marketing Manager