Case Study: Hyperli re-engages dormant Durban subscribers with Everlytic

Hyperli - Customer Case Study

Hyperli, a South African deals website, faced the challenge of re-engaging its dormant subscribers in the Durban area. To address this, they partnered with the email service provider Everlytic to execute a targeted re-engagement campaign. The goal was to win back these lapsed customers by driving engagement with top local deals.

Everlytic implemented a solution for Hyperli that involved a highly personalized email campaign sent to 70,300 subscribers. The solution included a tailored subject line with the recipient's name, the use of animated GIFs to highlight key deals, and region-specific offers. The campaign was a major success, achieving a 26% open rate and a 5.6% click-through rate, significantly surpassing e-commerce benchmarks. This successful Everlytic-driven campaign successfully re-engaged nearly 18,000 dormant contacts.

Hyperli

Simon Bowes

Co-Founder