Case Study: Flight Centre boosts website traffic by 388.72% with Everlytic

Flight Centre Boosts Website Traffic from Email by 388.72%

Flight Centre wanted to serve more relevant travel offerings to its email subscribers to increase travel enquiries. To create a more personalized experience, they partnered with the vendor Everlytic to implement a solution using dynamic content.

Everlytic used dynamic content to personalize emails based on subscriber departure points and buyer personas. This solution led to a massive 388.72% increase in website traffic from emails and a 153.75% rise in enquiry submissions for the persona-targeted campaigns. Overall, Everlytic helped Flight Centre achieve a 6.9% higher open rate and a 4.5% higher click-through rate.

Flight Centre