Case Study: Discovery Vitality ignites engagement with Vitality Traveller using Everlytic

Discovery Vitality - Customer Case Study

Discovery Vitality, a South African wellness programme, needed to boost engagement with its new Vitality Travel booking platform without having its travel benefits get lost in its existing general newsletter. To achieve this, they partnered with email marketing vendor Everlytic to create a new, dedicated monthly travel publication called Vitality Traveller.

Everlytic implemented a highly personalized and visually-driven email solution for Discovery Vitality. The newsletter featured aspirational imagery, a clean layout, and clever copywriting to ignite wanderlust. The solution included segmentation and dynamic content to upsell relevant products. This strategy resulted in a 44% open rate and successfully drove member engagement with the Vitality Travel platform, with a 5.1% click-to-open rate demonstrating the content's effectiveness.

Discovery Vitality

Katie Lu

Divisional Manager