Case Study: Century 21 boosts agent onboarding and sales with Everlytic

Century 21 - Customer Case Study

Century 21, the world's largest real estate franchise, needed an automated system for its Go21 agent onboarding program to replace its manual, inefficient process. They required detailed tracking of email delivery and agent engagement, which was crucial for measuring the success of the coaching program. They turned to vendor Everlytic for a solution using its automated messaging workflow platform.

Everlytic implemented an automated email and SMS workflow that delivered the 13-week training program, providing agents with daily guidance and motivational reminders. The results were significant, with email open rates averaging 45% and click-through rates at 37%, both far exceeding industry benchmarks. The automation from Everlytic saved headquarters considerable time and resources, and agents who completed the program consistently made sales, with one agent achieving five sales in the 13-week period.

Century 21

Nicolene Hamaty

Head of Training