Case Study: Optimal Digital Marketing achieves frictionless Asana time tracking and boosts team productivity with Everhour

Timer App is a Linchpin In Our Work Process – Optimal Digital Marketing - Customer Case Study

Optimal Digital Marketing, led by Brandon Wentland, is a growth-hacking and internet marketing firm that emphasizes data-driven strategy, user testing, and measurable outcomes. The team needed a low-friction time-tracking solution integrated with their Asana workflow to capture operational metrics (total and billable time) and use time as a lead indicator to drive completed work and client objectives; after trying Harvest, Toggl, Tick and Timely they adopted Everhour.

Everhour was implemented inside Asana to provide in-line time tracking, estimates, editable entries, and dashboards, removing friction and surfacing the data the team needed to change behavior. Everhour became the linchpin in Optimal Digital Marketing’s process—allowing them to track total and billable hours, correlate time with completed work and client objectives, streamline reporting (including client dashboards and auto-email), and improve operational visibility.

Optimal Digital Marketing