Case Study: Shell achieves 6x more B2B inquiries with Evergreen Media

Shell boosts B2B leads 6x with Evergreen Media

Shell, a major global energy company, faced a challenge where its Shell Card product for businesses was not visible in search results for non-branded, high-intent queries like "fuel card for companies." Despite high brand awareness, this lack of SEO presence meant they were missing out on potential new customers and concrete purchase demand. The vendor, Evergreen Media, was engaged to address this.

Evergreen Media implemented an integrated SEO and content marketing strategy focused on capturing commercial search demand. This approach significantly increased Shell's organic visibility and non-branded traffic. The results were substantial, including a 475% increase in leads and over 6 times more qualified inquiries for the Shell Card in Germany, successfully translating brand strength into measurable market dominance.

Shell