Case Study: YellowHammer Media Group achieves 60% of conversions via View-Through Attribution and boosts programmatic ROI with Everflow

View-Through with YellowHammer Media Group

YellowHammer Media Group needed a platform to provide View-Through Attribution (VTA) for their performance channels and selected Everflow for its easy integration, affordable pricing, and responsive support. YHMG sought VTA to go beyond click-only measurement and capture the full customer conversion cycle across programmatic and other display channels.

Everflow’s VTA capability gave YellowHammer Media Group additional data points to optimize and scale channels that underperformed under click-through attribution; for one home decor client, of more than 1,000 delivered purchases roughly 60% of conversions were attributed via view-through. Using Everflow’s platform, YHMG identified the highest-ROI placements and audiences, unlocking programmatic display performance and driving measurable improvements in client results.

YellowHammer Media Group

Andrew Hirsch

Vice President of Client Services