Case Study: Unlock achieves 740% growth in qualified leads with Everflow

Unlock grows qualified leads 740% with Everflow

The customer, unlock (a fintech pioneer in home equity agreements), faced a challenge where major finance publishers misunderstood its product, lumping it in with traditional debt-based loans. To guide the narrative and scale its affiliate marketing, unlock worked with the Vibrant Performance agency, which implemented the Everflow partner marketing platform for tracking and attribution.

By using Everflow's platform to track the full lead lifecycle and align publisher payouts with successful financing events, Vibrant provided transparency and educated affiliates. This solution, combined with scaling to thousands of influencers, enabled unlock to achieve a 740% year-over-year growth in qualified leads, cementing affiliate marketing as essential for its growth.

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