Case Study: OPTIZMO Technologies achieves results-driven email marketing and higher retention with Everflow

The Complete Guide for Results Driving Email Marketing in 2021

OPTIZMO Technologies, a leader in email compliance and suppression list management, faced the common challenge of scaling third‑party and affiliate email programs while staying CAN‑SPAM/GDPR compliant and getting reliable performance measurement. Everflow was brought in as the tracking and partner‑management vendor — using its performance tracking platform (direct linking, postback/event tracking and partner analytics) alongside OPTIZMO’s suppression‑list services to tie email clicks to on‑site events and conversions without breaking compliance.

Everflow’s solution implemented click and event tracking, postback integrations and partner-level reporting that integrated with OPTIZMO Technologies’ shared suppression process, enabling automated suppression updates and real‑time partner analytics. The combined setup gave clear visibility into deliverability, clicks, events and revenue per partner, made it practical to scale to many mailers while managing compliance, and allowed advertisers to optimize offers and detect suspicious traffic — unlocking predictable, measurable email performance.

OPTIZMO Technologies

Tom Wozniak

Executive Director of Marketing