Case Study: ON THAT ASS achieves 7-figure affiliate revenue and 210,000+ conversions with Everflow

ON THAT ASS’ Affiliate Program Scales In Just Seven Months With Everflow

ON THAT ASS, a subscription-based undergarment brand selling in the Netherlands and the UK, faced rapid affiliate growth that outpaced their existing tools—Google Analytics wasn’t keeping up with the increasing number of affiliates, influencers, and partner channels. They turned to Everflow for a centralized affiliate management and tracking platform to help organize and scale their program.

Everflow implemented server-to-server tracking, centralized affiliate management, and robust analytics so OTA could measure quality by source and affiliate and optimize performance. In just seven months the program delivered 210,000+ conversions, tracked 97,000+ events, and achieved seven-figure program revenue, enabling further expansion (including a new women’s line) and faster affiliate acquisition thanks to clearer data and reliable tracking from Everflow.

ON THAT ASS

Kevin Stam

Affiliate Marketer