Case Study: DeRose Health achieves scalable affiliate-driven growth with Everflow

New Paths For Breaking Into Beauty

DeRose Health, a boutique health and beauty brand founded by Sandy DeRose, faced the challenge of breaking into a highly competitive category without the big ad budgets of global players. Built on Shopify with subscriptions managed by Bold Commerce, DeRose needed a robust performance marketing and affiliate solution that supported Sub IDs and postback tracking—capabilities the simple Shopify app options lacked. They selected Everflow’s performance marketing platform to meet those requirements.

Everflow implemented a full affiliate management platform with onboarding and customer success support, integrated with Shopify in just a few minutes and connected to Bold Commerce so subscription revenue (roughly 30% of DeRose Health’s sales) was tracked correctly. By enabling postbacks and Sub ID tracking, Everflow allowed DeRose Health to work with more affiliate partners, scale performance marketing, and refocus on product and customer experience rather than tracking headaches.

DeRose Health

Sandy DeRose

President