Case Study: MarketWise protects domain health and stops outages in minutes with Everflow Traffic Health

Marketwise stops a three-domain crash in minutes with Everflow

The customer, Marketwise, a publicly traded family of eight financial research brands, faced a critical challenge with their email affiliate program. Their previous tools could not provide granular visibility into which of their 100+ partners were causing domain blacklisting issues, leading to chronic, untraceable problems that threatened their primary marketing channel. This operational opacity inhibited their ability to scale and risked significant revenue loss from broken links. They implemented Everflow's Traffic Health service to gain the necessary monitoring and insight.

Everflow's solution provided Marketwise with real-time domain monitoring and partner-level visibility. This allowed the team to quickly identify and resolve issues, such as a Friday afternoon incident where three domains crashed and were fixed in minutes, preventing a weekend of lost sends. The data from Everflow also enabled strategic changes, like moving to a one-domain-per-affiliate model, and drastically reduced the time to terminate problem partners from a month to minutes. This new infrastructure protected their revenue and allowed their affiliate program to continue growing.

Marketwise