Case Study: Unlock achieves 740% growth in qualified leads with Everflow (powered by Vibrant Performance Agency)

How Unlock & Vibrant Performance Agency Achieved 740% Growth In Qualified Leads

unlock, a pioneer in Home Equity Agreements (HEAs), faced a market-education challenge: major finance publishers were conflating HEAs with traditional debt-based home loans, limiting accurate coverage and qualified lead flow. To change the narrative and build direct publisher relationships, unlock worked with Vibrant Performance Agency and adopted Everflow’s all‑in‑one partner marketing platform to enable better affiliate onboarding, attribution, and publisher education.

Vibrant migrated unlock’s program to Everflow to track the full lead journey (Account Created → Application Completed → Documents Delivered → Underwriting Submitted), tie payouts to financing events, and scale partnerships with top publishers and non‑traditional affiliates. Using Everflow’s reporting and its Anura anti‑fraud integration, they identified low‑quality traffic, saved $100K+ in the first month, and drove a 740% year‑over‑year increase in qualified leads for unlock. Everflow’s platform enabled the visibility and event‑based payouts that powered this measurable growth.