Case Study: Impact Brands achieves 433% revenue growth with Everflow

How Impact Brands Combined Everflow & AIM Agency for 433% Growth

Impact Brands, a global wellness company managing a portfolio of nutrition, beauty, and other brands, needed a better way to run its affiliate operations at scale. Its legacy platform created tracking and reporting issues, made custom payouts and time-based offers difficult to manage, and forced the team to spend more time fixing operational bottlenecks than growing the business. To solve this, Impact Brands centralized its affiliate program on Everflow and partnered with AIM Agency to support its PureHealth Research division.

With Everflow’s tracking, centralized reporting, flexible payout tools, and fast support, AIM was able to execute a more effective partner acquisition strategy, activate targeted incentives, and optimize performance using granular data. The result was 433% program revenue growth in one year, with affiliate payouts increasing from $2.2 million to $12 million during the first year. Everflow also helped Impact Brands manage more brands, affiliates, and campaigns with the same-sized team.

Impact Brands

Lukas Sazenis

Head of Affiliates