Case Study: Skillz achieves 1,110% revenue growth in 3 months with Everflow

How Great Agencies Revitalize Affiliate Programs AIM Achieved 1,110.41% Program Growth In 3 Months For Skillz

Skillz, a mobile gaming company, faced a stalled affiliate program after onboarding a new Senior UA Manager, Kevin Lee, who identified the need for more resources and agency support. They brought in AIM to revive the channel and used Everflow’s affiliate platform to manage tracking and payout staging as part of the relaunch.

AIM reactivated dormant partners with personalized outreach, regular communications, tested creatives and a competitive, staged payout strategy implemented in Everflow (paying on App Install and First Cash Gameplay and later moving affiliates toward deposits). The combined approach drove a 1,110.41% revenue increase in the first three months of AIM management and shifted 35% of Skillz’s total ad spend through the affiliate channel, with Everflow enabling the payout implementation and measurable scaling.

Skillz

Kevin Lee

Senior UA Manager