Case Study: FanFuel achieves seven-figure affiliate growth in seven months with Everflow

How FanFuel Quickly Bulked Up Their Affiliate Program to Seven Figures Using Everflow

FanFuel, a nutra affiliate network specializing in bodybuilding, weightlifting, and weight-loss offers, was held back by an outdated tracking platform that lacked robust attribution, optimization, and localization. To scale their in-house campaigns and better reward content creators, FanFuel switched to Everflow in August 2020 and adopted Everflow’s platform features including first-touch attribution, Smart Links, and Shopify integration.

Using Everflow’s first-touch attribution, Smart Links, and Shopify integration, FanFuel stopped losing commissions to coupon sites, localized traffic automatically, and tracked dozens of stores seamlessly—leading to an increase in influencer applications, stronger affiliate recruitment, higher-quality content, and higher conversion rates. With Everflow’s solutions in place, FanFuel scaled their affiliate program to seven figures in seven months and continues to grow its publisher and brand performance.

FanFuel