Case Study: Care2 scales affiliate growth and supporter acquisition with Everflow

Care2 Connects Progressive Causes To Millions Of Supporters Through Innovative Affiliate Program

Care2, a Redwood City-based platform that helps activism-focused organizations gain supporters through permission-based outreach, needed a faster, more scalable way to run its internal affiliate program. In August 2021, the team moved the program to Everflow to overcome the limitations of a proprietary setup and better support growth for client CPA campaigns.

Using the Everflow partner marketing platform, Care2 implemented payment processing via Tipalti, custom partner dashboards, event tracking, and deeper analytics to optimize campaigns and improve visibility for both the team and affiliates. With support from Everflow’s Customer Success team, Care2 achieved 70% year-over-year program growth in year one and 94% in year two, generated hundreds of thousands of new users within six months, and helped drive nearly six million signatures for client campaigns last year.

Care2

Maya Austen

Senior Growth Marketing Manager