Case Study: Provident Bank drives customer engagement with EVERFI digital learning

Provident Bank Driving Customer Engagement with Digital Learning

Provident Bank, a financial institution with over 180 years in business, needed to quickly adapt its community education programs during the COVID-19 pandemic and find new ways to engage both customers and employees in a digital-first landscape. To address this challenge, the bank partnered with EVERFI to leverage its digital learning portals, virtual workshops, and marketing toolkits for their K-12 and adult financial education resources.

By implementing EVERFI's platform, Provident Bank gained access to stackable, personalized content and critical data reporting. They utilized EVERFI's marketing resources to drive awareness and strategically promoted their Financial Wellness Center, which led to significant measurable impacts. The results included a 50% increase in traffic to their financial education resources in 2020 and the reaching of 1,639 students who completed 8,535 educational modules.

Provident Bank

Linda Mack

First Vice President, Program Manager of Investments and Vendor Relations