Case Study: University of Kentucky Federal Credit Union drives member engagement and financial wellness with EVERFI

How the University of Kentucky Federal Credit Union Engages Members with EVERFI Technology

The University of Kentucky Federal Credit Union wanted a scalable way to provide accurate financial education to members while increasing engagement, especially among busy and younger digital-first audiences. To meet that need, the credit union partnered with EVERFI and its online financial education platform to deliver interactive, on-demand learning tied to member benefits.

EVERFI implemented four online financial education modules, offering members a quarter-point discount on a new auto loan rate after completion. The program drove strong engagement, with more than one-third of website visitors interacting with the offer, 87% of registrants completing at least one module, and 37% finishing the full four-module series, helping the credit union boost member education and auto loan sales at the same time.

University of Kentucky Federal Credit Union.

Carol Carr

Financial Education Specialist