Case Study: Santander achieves 95% fewer irrelevant alerts and major time and cost savings with Everbridge Critical Event Management (CEM)

Multinational Financial Service Saves Time and Cost with Critical Event Management

Santander, the 16th largest bank in the world with nearly 400 branches across the Eastern U.S., supports about 14,000 employees and 600 assets. Its U.S. intelligence team faced time-consuming, manual processes—sifting through thousands of email alerts, using Google Maps to locate risks, and manually crafting and tracking notifications—leaving response plans inconsistent and hard to manage during critical events.

In March 2021 Santander implemented a Critical Event Management (CEM) platform, completing rollout in three months with customized templates and dashboards. The Crisis Management module automates notifications and workflows (about 80 task templates and 20 event templates), centralizes incident tracking and reporting, and extended to the security operations center. Results include reducing actionable alerts from ~2,000 to ~100 (≈95% reduction), saving 10–15 minutes per alert and up to 30 minutes across the notification lifecycle, stronger auditability, and faster, more accountable responses.

Santander

Jay Sartori

Vice President Associate Director, Corporate Security