Case Study: American Business Bank achieves rapid, organization-wide emergency communications with Everbridge

How American Business Bank Better Managed Critical Incidents Using Everbridge

American Business Bank, a downtown Los Angeles middle‑market business bank serving companies with $5M–$200M in sales, needed a reliable way to reach employees during earthquakes and other critical incidents. Traditional call‑tree methods were slow and time‑consuming, leaving the bank vulnerable to delays in notifying staff and ensuring their safety.

The bank implemented Everbridge because it’s user‑friendly and enables prebuilt scripts and an employee database, allowing the organization to contact all staff in about five minutes. The result was faster, more reliable emergency communications — a major improvement over the old process and, in the words of Senior VP Debbie Dair, “a great partnership” for keeping employees informed and safe.

American Business Bank

Debbie Dair

Senior Vice President & Cashier