Case Study: Global Coffee Retail Chain achieves rapid employee alerts and business continuity with Everbridge

Global Coffee Retail Chain Manages Employee Communications During Critical Events

A global coffee retail chain with 238,000 employees across 25,000 locations in 66 countries needed a way to quickly and accurately communicate with distributed store partners during diverse critical events—hurricanes, blizzards, civil unrest and supply‑chain incidents. The scale and variety of locations (headquarters, kiosks, trains and international stores) made it essential to alert the right people with the right instructions, track who received messages, poll for safety status, and coordinate role‑specific responses.

The company deployed a unified critical event management platform that uses geo‑fencing, multimodal alerts (email, text, voice), a rules engine, two‑way polling and a single‑pane dashboard with integrations to other systems. Security teams can selectively notify impacted stakeholders within seconds, confirm receipt and safety, and adapt messages as events unfold—resulting in rapid, auditable responses (including contacting 97% of stores during a recall), reduced disruption, faster recovery and strengthened employee safety and brand trust.