Case Study: Axel Springer achieves faster, more reliable critical communications with Everbridge

Easy-to-Use, Robust Mass Communication

Axel Springer SE, Europe’s leading digital publisher and owner of the high‑circulation tabloid BILD, needed a more reliable and user‑friendly critical communications system. Their decade‑old provider was slow to adapt to growing needs: creating notifications was complicated and time‑consuming, administration and training were onerous, and compliance with German data protection was a must.

Everbridge was selected for its intuitive interface, flexible suite (including two mobile apps for push notifications and two‑way communication), easy data management and private member portal. The change delivered faster, more confident alerting, reduced training and testing overhead, measurable time and cost savings, stronger security/compliance, and a roadmap to expand use and integrate with IT tools like ServiceNow.

The Axel Springer

Axel Allerkamp

Head of Crisis Management