Case Study: Dentsu International achieves rapid global employee safety and reduced response times with Everbridge Critical Event Management

Dentsu International Leads the Way with Award-Winning Digital Transformation of Critical Event Management and COVID-19 Response

Dentsu International is a global advertising and digital marketing group of more than 46,000 specialists operating in 145+ countries, committed to sustainability and employee safety. Facing an increasingly volatile threat landscape—from terrorism and civil unrest to natural disasters and pandemics—Dentsu needed a reliable way to communicate with employees and protect assets worldwide, with better reporting, distinct emergency channels, internal collaboration and automated, hyper-local alerts.

Dentsu deployed Everbridge Mass Notification, Safety Connection and Risk Centre, creating 20+ incident templates, multi-channel alert cycles, automated 1-mile local responder alerts and escalations to regional and leadership teams. The change cut mean time to respond to minutes, supported rapid outcomes such as reaching 100% of affected employees with a 70%+ response in 20 minutes during a Mexico earthquake and sustaining 90%+ daily COVID-19 check-in responses for months, and earned Dentsu the Everbridge Impact Award for Best Overall Response to COVID-19.

Dentsu International

Adam Barrett

Global Resilience Manager