Case Study: Anchorage, Alaska achieves faster, more accessible police recruitment outreach with Everbridge

Anchorage, Alaska - Customer Case Study

The Los Angeles County Sheriff's Department faced shrinking applicant pools as veteran officers retired and traditional outreach struggled to convert interest into sign-ups. Social media and event promotion were reaching younger audiences but too few followed through to academy tests because application resources were easily lost or forgotten.

Using Everbridge Nixle, LASD promoted the keyword JOINLASD to 888-777 on flyers and at events; anyone who texted the keyword received an automated SMS with links and application resources and a direct link to a “Join LASD” mobile page. The approach put recruitment information directly on prospects’ phones, keeping resources handy, simplifying next steps, and improving the department’s ability to engage and retain potential applicants.

Anchorage, Alaska