Case Study: Tastewise achieves 87% customer engagement with EverAfter.ai

Tastewise's Customer Marketing Program Boosts Engagement Rates to Over 87%

Tastewise, a leading data-driven SaaS platform for the food and beverage industry, needed a unified way to deliver personalized customer journeys at scale. The customer marketing team, led by Senior Customer Enablement Manager Letitia Handuc, wanted to replace email-heavy processes with a single branded experience that could centralize resources, support segmentation, and integrate with existing systems.

EverAfter.ai implemented a white-labeled, in-platform customer hub with dynamic segmentation, CRM and Slack integrations, and interactive widgets to personalize content and improve tracking. With EverAfter.ai, Tastewise achieved over 87% engagement, 100% customer collaboration, and 3x faster content consumption, while also reducing manual work and email volume.

Tastewise

Letitia Handuc

Senior Customer Enablement Manager