Case Study: SG Pet Festival 2025 Organiser streamlines 40,000+ attendee management with EventX

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Preview of the SG Pet Festival 2025 Organiser (Citrus Media) Case Study

SG Pet Festival 2025 Organiser (Citrus Media) scales 40,000+ attendee registration with EventX

The organiser of the SG Pet Festival 2025, Citrus Media, faced significant operational challenges managing Singapore's largest consumer pet exhibition with over 40,000 attendees. Their process was fragmented across multiple tools, leading to a disconnected registration experience, high manual workload, inefficient on-site check-in causing long queues, and a lack of marketing performance visibility. To support future growth, they turned to EventX for a unified event management platform.

EventX implemented its end-to-end platform to centralize registration, paid ticketing, promo code management, and marketing analytics. The solution featured a high-volume on-site check-in app with QR code scanning and instant badge printing, which drastically reduced queue times. EventX also provided QR code-based lead capture for exhibitors and delivered critical analytics, giving the organiser complete visibility into marketing performance and attendee data.


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