Case Study: Clarion Events achieves 3X more registrations in China with EventX

How a foreign organiser hold their event in China

Clarion Events, a UK-based event agency, needed to run Bluetooth Asia 2019 in Shenzhen for a China audience, but faced major localisation and accessibility challenges. Their previous event setup suffered from registration pages that were hard to access in China, slow loading behind the firewall, weak WeChat compatibility, blocked emails, and difficulty meeting China tax requirements.

EventX provided a localized event registration and communication platform with China accessibility and China email delivery features, Simplified Chinese support, multilingual customer service, and e-Fapiao tax handling. With EventX, Clarion Events saw 3X more registrants than the previous year, faster and more reliable registration access, improved email deliverability, easier monitoring of ticket sales and registration data, and a fully digitalised Fapiao issuing process.

Clarion Events

Andrew Cleary

Bluetooth Events Project Lead