Case Study: Pernod Ricard scales global event management with Eventtia

Pernod Ricard manages 1,000+ events across 160 countries with Eventtia

Pernod Ricard, a global leader in wine and spirits, faced significant challenges in managing events across its numerous brands and regions. The use of multiple digital tools made planning complex and hindered their ability to gather and integrate attendee data with their CRM. To address this, they partnered with the event software vendor Eventtia to find a unified solution.

By implementing Eventtia's all-in-one event management platform, Pernod Ricard centralized its global event strategy. The solution provided a single platform for teams in 160 countries, integrated data with their CRM, and offered API flexibility for custom solutions. This partnership resulted in simpler processes, more efficient teams, and data-driven improvements, enabling the management of over 1,000 events and engaging 200,000 attendees. Eventtia empowered the company to scale its operations while fostering local creativity.

Pernod Ricard