Case Study: Santander achieves easier event planning and better delegate experiences with Eventsforce

Santander - Customer Case Study

Santander, a leading UK banking institution, needed a better way to manage registrations for more than 50 meetings and seminars a year. Its corporate affairs and marketing team was relying on manual forms, spreadsheets, and multiple databases, making event planning slow, inefficient, and error-prone. Santander turned to Eventsforce for an event management solution to centralize its marketing, registration, and reporting processes.

Eventsforce implemented a website CMS-based platform that let Santander launch fully registered event sites in just a few hours. The solution streamlined invitations, delegate list management, and reporting, with all attendee data stored in one accessible database. As a result, tasks like setting up registration forms and emailing invitations became much simpler, and Santander improved the delegate experience with informative websites and user-friendly forms.

Santander

Caroline Callaghan

Senior Events Manager, Corporate Affairs & Marketing