Case Study: Virgin Holidays boosts employee engagement and gains real-time feedback with EventMobi's live polling

Virgin Holidays Amps Up Employee Engagement with Live Polls

Virgin Holidays partnered with reseller CrowdComms and EventMobi to support its annual Peak Launch in Las Vegas for 200–250 top sales staff. Facing the challenge of replacing bulky printed materials and getting immediate, actionable feedback, the team needed a single mobile hub for itineraries, attendee profiles and real-time engagement—something previous post-event surveys couldn’t deliver.

They deployed EventMobi’s live polling and event app to deliver schedules, delegate profiles and on-the-spot polls during a four-hour conference, prompting attendees to respond between speaker segments. The live results boosted participation and focus, delivered instant insights, and helped the planner create a more interactive, streamlined experience—an effort that earned industry recognition and will be repeated at future events.

Virgin Holidays

Rebecca Stoner

Trading and Events Executive