Case Study: Pri‑Med Canada achieves a seamless, high‑engagement attendee experience with EventMobi

Pri-Med Canada Integrates Event Registration to Create a Seamless Attendee Experience

Diversified Communications’ Pri‑Med Canada is a large annual medical conference serving over 3,600 primary care clinicians and featuring 200+ exhibitors. Event manager Laine Vella needed to increase community interaction and attendee engagement while keeping the team’s existing custom registration system; their previous mobile site was non‑interactive and required multiple tools for polling, surveys and communications.

They implemented EventMobi with registration integration so attendee profiles and session selections were pre‑populated, and used one app for multi‑event access, push notifications, live polling, Q&A, interactive maps, document sharing and exhibitor listings. The app drove higher engagement (62% log‑in rate, 155% of the 40% target), generated 3,000+ questions across sessions, saved over $8,000 in printing/shipping, improved session planning via analytics, and will be rolled out to other events.

Pri-Med Canada

Laine Vella

Event Manager