Case Study: MICE Club achieves over 75% gamification participation and boosts attendee engagement with EventMobi

Planners and Attendees Win at Gamification During MICE Club LIVE

MICE Club, organized by the Grenoble Convention Bureau, runs MICE Club LIVE—an annual two-day gathering of about 80 event planners and more than 500 industry professionals. Although they’d used an event app before, the organizers wanted to boost attendee interaction, deepen learning, and keep participants engaged through to the end of the event.

Using EventMobi’s gamification features, MICE Club launched three game types—networking (find people by creative job titles), team competitions, and location-based learning challenges that drove foot traffic to sponsors and sessions—paired with onsite demos and prize incentives. The approach delivered strong adoption (over 75% participation), increased networking and exploration of the event, and left attendees with a more engaging, memorable experience.

MICE Club