Case Study: Meeting Expectations doubles event app adoption with EventMobi

Meeting Expectations Doubles Attendee Event App Adoption Year-Over-Year

Meeting Expectations, an event and association management firm, ran the annual "Spotlight on HR" conference and wanted to boost attendee engagement with its event app after a modest 43% adoption in year one. Their challenge was to make the app easy to find and indispensable to the onsite experience so more attendees would download and use it.

They adopted a short, unique app name, promoted the download on the event website and registration pages, referenced the app in the printed guide, encouraged pre-event downloads, ensured adequate Wi‑Fi, and integrated live polls and targeted alerts into the program. The result: app usage jumped from 43% to 86% (a 115% year‑over‑year increase), with on-site engagement and real-time communication greatly improved.

Meeting Expectations