Case Study: Hanapin Marketing boosts attendee engagement and retention with EventMobi's event app

How Hanapin Marketing Used Attendee Feedback to Increase Engagement & Retention

Hanapin Marketing, a US-based advertising agency that runs the two-and-a-half-day Hero Conf for ~600 paid-search marketers, needed to modernize the attendee experience for a tech-savvy audience, capture meaningful session feedback to shape future programming, and justify event budget by cutting printing costs and improving retention.

They implemented EventMobi’s event app—featuring personalized schedules, speaker profiles, push notifications, live polling, Q&A with upvoting, and post-event surveys—plus custom branding. The app eliminated printed programs, enabled actionable session feedback, improved speaker engagement and programming, and helped achieve a 45% attendee retention rate while allowing savings to be reinvested into attendee amenities.

Hanapin Marketing

Audrey Brown

Senior Event Manager