Case Study: Canadian Society of Association Executives achieves 90% mobile app engagement with EventMobi

CSAE Achieves 90% Mobile App Engagement with Attendees

The Canadian Society of Association Executives (CSAE), which runs an annual three-day national conference for association professionals and suppliers, needed a better way to engage attendees and deliver value to sponsors and exhibitors. With attendee expectations for a seamless mobile experience and sponsorship revenue tied to on-site interactions, the events team prioritized finding an app that could boost networking, wayfinding, and real-time feedback.

CSAE deployed EventMobi, using gamification (the “CSAE Challenge”), an interactive trade-show floor plan, and in-app feedback surveys—backed by hands-on customer support—to drive interaction. The results were strong: over 90% of attendees used the app, 97% found it useful, nearly 20% took part in the challenge (over 80 players), two-thirds said the game helped connect them with sponsors, and feedback response rates rose versus email, with engagement growing year over year.

Canadian Society of Association Executives

Rachel Lyon

Manager, Conference & Events