Case Study: Sephora connects global audiences with Eventique’s SEPHORiA virtual house of beauty

Sephora launches SEPHORiA for hundreds of thousands of users with Eventique

The beauty retailer Sephora recognized the power of virtual events for global connection and inclusivity. They partnered with Eventique to create an immersive virtual experience that could engage an international audience and house numerous beauty brands.

Eventique designed and built the otherworldly 3D interactive environments for SEPHORiA: Virtual House of Beauty. The solution successfully served hundreds of thousands of users and introduced Sephora to Web3 with its first POAP token and crypto wallet. Eventique's work supported the event's extensive programming for two consecutive years.

Sephora