Case Study: Metapurse Brings Beeple’s NFT to Life with Eventique’s Dreamverse Experience

Metapurse launches Dreamverse with Eventique around Beeple’s $69M NFT acquisition

Metapurse, a notable entity in the digital art space, faced the challenge of creating a major event to celebrate their historic $69 million acquisition of Beeple's NFT. They engaged the event agency Eventique to determine if a party could be successfully built around this unique digital asset.

Eventique co-created the solution, an experiential event called Dreamverse. This large-scale art, music, and technology experience featured over 100 NFT artists across three floors of a Manhattan venue. The solution included high-profile musical performances and a unique public reveal of the acquired artwork, successfully launching the NFT into the public consciousness.

Metapurse