Case Study: Coty Unites 80 Brands at a North American Sales Conference with Eventique

Coty brings 250 attendees together in a two-day sales conference with Eventique

Eventique was engaged by Coty to plan and execute their North American Sales Conference. The challenge was to bring together Coty's U.S. sales force and retail partners for a single event that would cohesively represent 80 distinct brands acquired through a major investment, ensuring each product line received its own dedicated moment.

The solution implemented by Eventique was a comprehensive two-day conference in Arizona. The agency handled all aspects, including venue sourcing, entertainment, and customized branding through lighting, decor, and a massive projection-mapped stage. The event featured brand immersion in a main conference center with themed breakout rooms by day, followed by evening pool parties, galas, and awards ceremonies for the 250 attendees. Eventique successfully delivered a cohesive yet individualized experience for every brand.

Coty