Case Study: American Standard boosts brand engagement with Eventique’s Shower Karaoke experiential activation

American Standard turns 89% shower ritual insight into Times Square Karaoke with Eventique

American Standard approached Eventique to conceptualize and produce a consumer experiential event in a high-traffic area of New York City. The challenge was to showcase the brand's latest home and bath products in an engaging way that would capture public attention.

Eventique created the "Shower Karaoke" installation, placing self-contained bathroom units featuring American Standard's products in Times Square. These units acted as performance booths where participants could sing, compete, and be judged by an emcee, with performances live-streamed onto a large LED wall. The solution was directly informed by Eventique's research, which discovered that 89% of consumers polled reported singing in the shower as their favorite bathroom ritual.

American Standard