Case Study: East African Tea Trade Association modernizes the Africa Tea Convention with Eventify

East African Tea Trade Association launches a branded app with Eventify for 5,000 attendees

The East African Tea Trade Association, which runs the world's largest tea auction, faced significant challenges managing its biennial Africa Tea Convention & Exhibition entirely with manual processes. With no digital infrastructure, tasks like registration, tracking cancellations, and distributing presentations were inefficient and time-consuming. The organization turned to Eventify's event platform to modernize the experience and create a branded digital presence for the first time.

Eventify provided a white-label app that became the operational backbone of the event. The solution enabled real-time presentation access, check-in tracking that proved critical during a last-minute cancellation crisis, and in-app meeting scheduling. This allowed remote attendees to stay connected and facilitated the event's core goal of industry deal-making. The implementation was a success, completely eliminating the post-event chase for slides and providing tangible evidence of the convention's professional standards, with many attendees asking why the platform hadn't been used sooner.

East African Tea Trade Association